ABOUT US
Carter Strategic Research
Carter Strategic Research was founded in Los Angeles in 2016 as a nimble, custom alternative to the big market research houses and consulting firms.
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The company was founded on the principles of custom research, strategic planning, and integrity.
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Our notion is that research should be a part of many more business decisions than it is today.
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Rather than being an afterthought to a marketing strategy or product launch that has already been decided, research deserves to have a seat at the table where these business decisions are actually made!
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Ask yourself: are major decisions at your company made after careful consideration and testing of likely outcomes, or are they made by tradition, wishful speculation, or force of personality?
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Our philosophy is that innovative solutions do not necessarily come from industry insiders but from nimble experts who can bring a fresh set of eyes to the complexities of each unique business problem.
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We have experience in multiple industries in the private sector—destination marketing, hospitality, duty-free retail, automotive, fresh produce, electronics, cruiselines—as well as consulting with public agencies such as LA Metro, LA Department of Transportation, and Los Angeles Unified School District (LAUSD).
Meet our President & Founder
John has over 15 years of experience designing and delivering strategic research in the travel-retail, tourism & hospitality, transportation, produce, financial, CPG, and technology industries. He was U.S. Project Director for Horizon Consumer Science before branching off on his own to found Carter Strategic Research in 2016. He has also recently served as Director for Penn Schoen Berland (PSB).
John personally oversees all aspects of the research we do, from articulating a research strategy and designing each piece of research, to data collection and analysis, to delivering actionable recommendations. His key skill is understanding how to translate complex research concepts in ways that make sense to our clients and provide them with clear solutions to their business problems.
John received a B.A. from Pomona College and earned his Ph.D. in Counseling Psychology at the University of Southern California. His academic program included rigorous training in depth interviewing, psychological theory, qualitative research, research methods, and statistics. He has taught university courses in quantitative and qualitative research methods, general psychology, and advanced theory. He is currently Adjunct Professor at the University of Redlands and Instructor at UCLA Extension.